Put Up But Don't Shut Up :
One of my favorite stories from the DASH book is the
story of the man who was walking down a street when
he noticed a man struggling with a washing machine
at the doorway of his house. The man volunteered to
help and two men began to struggle with the bulky
appliance. After several minutes of fruitless
effort, the gentleman said to the homeowner: "We'll
never get this washing machine in there!" To which
the homeowner replied: "In? I'm trying to move it out!"
While I can't tell you whether this story is true or
not, I can tell you that this type of
miscommunication is common. It happens all of the
time in business. One group of salespeople from a
company is pushing one product, while another group
is pushing another competing product. Just as soon
as a customer is being convinced of the merits of
one product, another salesperson from the same
company comes along to confuse the customer,
resulting in no sales for anyone.
The same type of thing happens in families as well.
One spouse will decide that it's time to eat more
healthily just as the other spouse is returning from
the grocery store with a carload of cookies, candy
bars and ice cream. Or a parent will surprise the
family by booking a trip to Disney World during the
week of cheerleader or softball tryouts. These are
the kinds of things that happen when people don't
clearly communicate their plans to others.
One of the reasons we often fail to speak up about
our plans is because we don't want to become subject
to criticism from all of the naysayers. We figure
that if no one knows what street our parade is on,
then they can't come by to rain on it.
Another reason for our failure to communicate is
because we don't want to look foolish if things
don't work out. After all, it can be very
embarrassing to say that you're going to win the
race, only to finish in the back of the pack. Yet,
in our efforts to save face, we end up playing the
ultimate fool.
Put Up But Don't Shut Up (Part II)
Let's face it. You can't accomplish your goal by
yourself. You need the help of others. And the
best way to attract that help is to speak up. In
fact, my big mouth is almost completely responsible
for the growth of my company over the last two
years. Through what seemed like casual
conversations with others, I've been able to attract
the contacts, talents and even financial resources
to allow me to see many of my dreams come true.
For example, I'm currently in the process of putting
together an informercial that will run on thousands
of cable outlets across the country. When I first
got the idea for the informercial, I knew nothing
about making a commercial, buying air time or
contacting celebrity endorsers. Fortunately, I
didn't have to. My big mouth took care of that for
me. The more I talked about my dream, the more the
needed resources began to appear. I'd meet someone
at a mixer and before I knew it, I'd have the name
and phone number of the top voiceover person in the
business or a person in the business of producing
television commercials. In fact, as I look around
the DASH office here in New York, almost every
person here is the result of just such a chance
encounter.
And I'm convinced the same "good luck" will happen
for you; provided you speak up about your dream.
You'll be amazed at the seemingly miraculous
opportunities that will begin to come your way. A
literary agent will ask to review your manuscript
just because she overheard you talking about it
while seated at the next table at a restaurant.
You'll get a job at your dream company because you
met the personnel manager while stuck in an elevator.
Don't laugh. Stranger things have happened. Yet,
nothing can happen until you open up your big mouth.
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