Find the Disconnect :
A few years ago, I had a speaker system installed in
my home that runs from the inside of my home to the
pool area outside. Recently, I decided to take
advantage of this little luxury by spending a little
time out by the pool reading a good book and
listening to some music. I cleaned off the deck
furniture, poured myself a tall glass of ice tea,
put some of my favorite CDs in the stereo, flipped
the switch and went outside to, as the kids say,
"chill."
Life just doesn't get any better than this.
However, as soon as I stepped outside, I noticed
there was no music coming out of the speakers. I
checked the connections to the speaker and sure
enough the wires were intact. I then went inside to
make sure that the speakers were connected to the
stereo. They were. I immediately groaned as I
realized the source of the problem - somewhere along
the line that runs under the ground between the
stereo and the speakers there is a disconnect. The
line is either severed or mangled, but in any event,
the sound isn't able to get through.
I must confess that I was tempted to whine, "Why
me?" Yet, I quickly realized that most of us
experience this type of disconnect in some area of
our lives. Perhaps, the disconnect is in business.
You're putting great effort into marketing your
business but somehow, the message isn't getting
through to your customers. Or perhaps, you're
making an extra effort to be more kind and loving to
your spouse or other family members, but somehow,
the message isn't getting through to your loved
ones. Or maybe, you're trying desperately to kick a
destructive habit like smoking, overeating or
procrastination but somehow, the message isn't
getting through to your brain.
What makes these disconnects even more frustrating
is that they used to work. In other words, the same
marketing techniques that built your business are no
longer working. Or the same romantic interludes
with your spouse aren't creating the magic they used
to create. Or the positive self-talk that you
previously used to talk yourself out of bad habits
is now falling on deaf ears. It can be maddening.
Face it...With time and erosion, things change.
Find the Disconnect (Part II)
So what do you do about these disconnects? Well,
you have two choices. First of all, you can search
for the precise location of the disconnect and try
to patch it. In the case of my speaker wires, that
would mean digging up the floors in my house, half
the yard, and the concrete around my pool to find
the exact source of the problem. Needless to say,
this is a costly way to solve the problem.
Yet, from my experience, this is exactly what many
people do about the disconnects in their own lives.
They go to extraordinary lengths to dig up the
reason for the disconnect. In the business context,
this might mean hiring a management consulting to
analyze the source of your marketing woes. In a
relational context, it might mean enrolling in
couples counseling to uncover the source of your
marital woes. And if the disconnect involves
breaking bad habits, this method might require
psychotherapy, meditation or extensive research to
determine why you can't put down that cigarette,
drink, candy bar, or what have you.
The problem with this approach is that it's
expensive in terms of time and money. For example,
it could take you years of therapy to discover that
you crave chocolate cookies because you began
associate love, security and comfort to these treats
as a lonely 5-year-old who didn't have any siblings
or many friends growing up in suburbia.
Even when you do find the true source of the
disconnect and repair it, you must go about
repairing the damage created by your excavation
efforts.
Fortunately, there is an easier way. For example,
instead of tearing up my floors in search of the
disconnect, I simply bought a new wire, tied it on
to the old wire, and pulled the new wire through.
Now, I must confess that I'll probably never know
where the disconnect in the old wire occurred, but
what I do know is that now my speakers are working
again. You can use this same strategy in your
business, relationships, health, finances, and so on.
Instead of ripping up your entire marketing team,
try a different promotion or a different marketing
medium. Likewise, instead of ripping up your loved
one as a uncaring, unfeeling slob, simply try a new
approach. Switch your date nights from Friday to
Saturday or spend your romantic weekend getaways
in a different city. And the same thing applies to any
other disconnect in your life.
Instead of ripping your life apart to find the cause
of the disconnect, simply try a new approach to
solving the problem and let the music play on.
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