Winners Keep Score :
When I was first starting out in the brokerage
business, my sales manager called me to his office
one day. He asked, "How are you doing this month?"
Being young and enthusiastic, I started into a long
and detailed explanation of all the calls I was
making and all of the appointments I had set up.
However, my boss cut me off immediately. "Eric,
what I want to know is how many accounts have you
opened up this month and how much have you
earned in
commissions?" I responded that I didn't know
exactly but that I was having a good month. To this
response, my boss simply shook his head and said,
"If you don't know exactly where you stand, how do
you know if you're having a good month? Remember,
winners keep score."
That was more than a decade ago, but I still
remember his words today. Winners keep score.
Well, as the end of the year approaches, it's time
for each of us to tally up our results for the year.
If you're like me, you probably set some aggressive
goals for 2004. Well, before you sit down to set
your goals for 2005, it's time to keep a little
score. How did you do in 2004? Did you meet your
goal to lose, say, 40 pounds? If not, how close did
you come? Did you meet your goal to, say, double
your income? If not, how much did you increase your
income by?
Think about it. It makes absolutely no sense to go
through the trouble of setting goals and writing
them down (you are writing them down, right?) if
you're not going to follow up on them. Yet, that's
what many people do; particularly when it doesn't
appear that they've come to close to reaching the
goal. They put away their list of goals and try to
forget all about them.
Of course, that is exactly the opposite of what they
should be doing. They should be tallying their
results to see how close they've come to reaching
the goal. For one, we often underestimate just how
much progress we're making. We're simply too close
to the situation. In a sense, we're like parents
who don't notice the growth in their children until
a family member who only sees them once a year
points it out. In the same way, you might discover
that you've made much more progress than you
thought.
Winners Keep Score (Part II)
For example, let's say that your goal was to make an
additional $50,000 this year. You're pretty sure
that you didn't make the additional $4,000 per month
to reach this goal. However, if you go through your
old pay stubs, you might discover that you made an
additional $15,000 this year. Now, certainly, that
is a far cry from $50,000 but it's something.
The second reason that it's important to keep score
is that it helps you make adjustments. These
adjustments are critical as you travel towards your
goal. In fact, this is precisely how an airplane
makes it all the way from say, Los Angeles to New
York. The flight crew files a flight plan (their
written goal). They then plot a course and take
off. However, they don't just go to sleep and wake
up six hours later to land. Instead, they
constantly monitor the aircraft's position relative
to their goal. Are they on course? Are they on time?
Interestingly, the answer to these questions is
almost always "No." Believe it or not, the airplane
is off-course and off-schedule 90% of the time.
However, by keeping score, the pilot can make the
adjustments necessary to make sure that you land in
New York at precisely 2:30 pm, as opposed to landing
you somewhere in New Jersey sometime that
afternoon.
Well, we must use a similar approach if we ever hope
to land in our place of success, wealth or
happiness. We must keep track of our progress
towards our goal and make adjustments when
necessary. Without this kind of feedback, you're
really just flying blind.
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