Why would a normal rational business man defy the industry norm? For me it was an exercise in courage. Success demands that you push yourself outside of your comfort zone. Success requires RISK, and RISK requires guts. Success demands that your stretch your boundaries and challenge your limits. History honors the daring and forgets the weak hearted.
Virtually all of the greatest successes of human history are the results of risk takers. Every successful venture, breakthrough, innovation, and technological advance was achieved because someone took a RISK.
The rewards of RISK are enormous. Most people never dare to embrace it. Why??? Because every RISK carries the possibility of failure. That is what stops most people from trying. They are just plain scared to fail. But if you do not attempt great things, you will never achieve greatness.
I was taught as a youngster that I have to take RISKs everyday. I would have rather not have taken those chances but the world doesn’t seem to give you an option or choice. You are never going to get where you want to go or what you want out of life if you are not willing to take some RISKs.
When you enter into a RISKy venture, there are specific steps that you can use to minimize the possibility of failure. It is an acronym which you can use to make sure you always minimize the downside RISK.
R.I.S.K. stands for:
RESEARCH, INVEST, STRATEGIZE, AND KEEP THE CRITICS AWAY!
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